How LEGO’s near-collapse became the ultimate comeback story

Enter Jørgen Vig Knudstorp, the CEO who would change everything. Knudstorp’s first step? Streamlining operations and refocusing on what LEGO did best: creating innovative, high-quality toys. But the real game-changer was LEGO’s investment in strategic marketing. By engaging with its core audience through storytelling, partnerships, and social media, LEGO reignited its fanbase. Collaborations with blockbuster franchises like Star Wars and Harry Potter turned LEGO into a cultural phenomenon. Today, LEGO is one of the world’s most profitable toy companies, but its story is a testament to the power of optimizing sales and marketing. When faced with failure, LEGO didn’t just rebuild—it became a symbol of resilience and innovation. Let their journey inspire you to think creatively and never underestimate the power of a strong marketing strategy.